Product Positioning Consultant

Job Description

We are seeking a talented Product Positioning Consultant to join our dynamic marketing team in Pretoria. The ideal candidate will excel in developing effective product positioning strategies, conduct market research, and identify opportunities for growth.

Responsibilities

• Conduct thorough market analysis to identify product opportunities.
• Participate in product development meetings to provide market insights.
• Create marketing collateral that clearly communicates product positioning.
• Monitor and report on the effectiveness of marketing strategies.
• Lead customer interviews and surveys to gather insights.
• Develop case studies that highlight product successes and customer satisfaction.
• Collaborate with brand management to ensure consistent messaging.
• Work on enhancing the product's online presence through SEO and content marketing.
• Evaluate and refine user experience based on feedback and trends.
• Coordinate with advertising teams to align campaigns with product messaging.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree in Marketing or Business Administration preferred

Experience

• 5+ years of experience in product positioning and marketing

Technical Skills

• SEO Optimization
• Data Analysis Tools

Soft Skills

• Creative Thinking
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Product Marketing Alliance Certification

Languages

• English: Fluent

Advantageous

• Strong Networking Skills: Ability to build and maintain relationships within the industry.
• Experience in B2B Marketing: Knowledge of business-to-business marketing strategies and trends.

Benefits

• Comprehensive medical aid and retirement fund
• Performance-driven bonuses
• Work-life balance initiatives
• Access to training and certification programs

Company Culture

• Diversity: We celebrate diversity and strive to create an inclusive environment.
• Communication: Open communication is key to our collaborative operations.
• Customer Focused: We are dedicated to understanding and meeting our customers' needs.