SEO Specialist

Job Description

We are searching for a skilled SEO Specialist to join our dynamic team in Port Elizabeth. This role involves optimizing our website and content to improve our search engine rankings and enhance online visibility. You'll collaborate with cross-functional teams to implement effective SEO strategies that drive traffic and engagement.

Responsibilities

• Create and maintain a content calendar focused on SEO-driven topics.
• Analyze web traffic and performance to adjust strategies as necessary.
• Collaborate with designers to enhance user experience through SEO.
• Research current market conditions and competitor strategies.
• Manage and optimize Google Ads campaigns to complement SEO efforts.
• Advise team on the best practices for link building and digital PR.
• Train junior team members on SEO practices and tools.
• Evaluate metrics from Google Analytics and Search Console.
• Implement local SEO initiatives to boost regional visibility.
• Participate in cross-functional team meetings to align marketing efforts.

Requirements

Education

• Bachelor's degree in Digital Marketing, Advertising, or relevant field

Experience

• 3+ years of experience in SEO and online marketing

Technical Skills

• Keyword Research
• Technical SEO

Soft Skills

• Problem Solving
• Teamwork

Certifications

• SEO Fundamentals Certification
• Advanced SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with Local SEO: Knowledge of techniques to optimize a business's presence in local search results.
• Experience with A/B Testing: Ability to conduct A/B testing to improve website performance.

Benefits

• Comprehensive healthcare package
• Generous leave policy
• Training and mentorship programs
• Team-building activities
• Access to wellness programs

Company Culture

• Continuous Improvement: We are committed to personal and professional growth through continuous learning and development.
• Inclusive Environment: We believe in fostering an inclusive workplace where everyone feels welcome and valued.