Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our energetic team in Durban. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. The ideal candidate will possess creativity, analytical skills, and a keen understanding of the digital landscape.

Responsibilities

• Design and implement PPC campaigns targeted at specific demographics.
• Use analytic tools to measure traffic and engagement metrics.
• Liaise with external vendors for online marketing services.
• Develop marketing materials for online promotions.
• Foster relationships with influencers and partners.
• Conduct A/B testing to ensure effective marketing strategies.

Requirements

Education

• Bachelor's in Business Administration or Marketing
• Postgraduate qualification in Digital Marketing is preferred

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• Content Management Systems (CMS)
• Email Marketing

Soft Skills

• Analytical Skills
• Interpersonal Skills

Certifications

• Digital Marketing Institute Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Hands-on experience creating video content for marketing purposes.
• Familiarity with CRM tools: Knowledge of customer relationship management systems like HubSpot or Salesforce.

Benefits

• Comprehensive health cover
• Annual bonus based on performance
• Remote working options
• Continuing education reimbursement

Company Culture

• Continuous Learning: We encourage ongoing education and professional growth for all employees.
• Work-Life Balance: Our policies support a healthy work-life balance, ensuring our employees are happy and productive.
• Community Engagement: We are actively involved in our community and encourage employees to participate in local initiatives.