Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our Pretoria team. The ideal candidate will develop and implement engaging digital marketing strategies across various platforms to drive online growth and customer acquisition. Your role will involve managing SEO, PPC campaigns, and social media outreach.

Responsibilities

• Design and implement effective digital marketing strategies to enhance brand awareness.
• Conduct market research to identify new opportunities for growth.
• Track and optimize conversion rates across all digital platforms.
• Engage with customers on social media to build strong community relations.
• Lead cross-functional marketing projects to ensure timely delivery.
• Manage budgets and allocate resources efficiently for marketing campaigns.
• Create reports for management on marketing performance and KPIs.
• Liaise with various stakeholders to ensure alignment on marketing goals.
• Assist in setting up A/B testing for campaign optimization.
• Work towards achieving target metrics set by the marketing department.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Relevant certifications are advantageous

Experience

• Minimum 3 years of digital marketing experience

Technical Skills

• Content Marketing
• Social Media Management

Soft Skills

• Communication Skills
• Team Player

Certifications

• Facebook Blueprint Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience using CRM systems like HubSpot or Salesforce.
• Experience in influencer marketing: Ability to manage partnerships with influencers to broaden reach.

Benefits

• Comprehensive health insurance
• Annual company retreat
• Work-from-home options available
• Continuous learning opportunities

Company Culture

• Team Spirit: Our strong team spirit encourages collaboration and helps us reach our collective objectives.
• Learning and Growth: We invest in our employee's growth through workshops and training sessions.
• Customer-centric: We are committed to providing exceptional service to our customers, ensuring their satisfaction.