SEO Specialist

Job Description

We are searching for a skilled SEO Specialist to join our vibrant team in Johannesburg. In this role, you will be responsible for developing and executing SEO strategies aimed at maximizing our clients' online presence. Your expertise in keyword research, on-page and off-page optimization, and performance analysis will be essential in enhancing both organic traffic and search engine rankings. As an integral member of our marketing team, you will work closely with web developers, content creators, and social media managers to ensure a cohesive marketing strategy.

Responsibilities

• Create and implement strategic SEO plans tailored for various clients.
• Utilize analytics tools to track website traffic and conversion rates.
• Work directly with the marketing team to refine branding strategies.
• Provide regular performance reports and suggest improvements.
• Conduct competitor analysis to identify strengths and weaknesses.
• Ensure all content equates to high search visibility and user engagement.
• Manage social media strategy that aligns with SEO goals.
• Create shareable content to drive social engagement and backlinks.
• Participate in regular team meetings to report on project status.

Requirements

Education

• Bachelor's degree in Digital Marketing or similar
• SEO certification courses from recognized institutions are an advantage

Experience

• Expertise in SEO, with experience in managing SEO projects.

Technical Skills

• Data Analysis
• Social Media Tools

Soft Skills

• Problem-solving
• Teamwork

Certifications

• Yoast SEO Certification

Languages

• English: Fluent

Advantageous

• Proficiency in WordPress: Hands-on experience with WordPress development and optimization.
• Experience with Local SEO strategies: Knowledge of local SEO techniques for regional targeting.

Benefits

• Generous health care benefits
• Retirement savings plans
• Paid time off and holidays
• Opportunities for professional development

Company Culture

• Team Collaboration: We believe in the power of teamwork; collaboration across departments is vital to our success.
• Innovation: Our culture thrives on innovation, encouraging new ideas and creative solutions.
• Work-Life Balance: We value a balanced approach to life and work, offering flexible hours to our employees.