SEO Specialist

Job Description

We are searching for a skilled SEO Specialist to join our vibrant team in Johannesburg. In this role, you will be responsible for developing and executing SEO strategies aimed at maximizing our clients' online presence. Your expertise in keyword research, on-page and off-page optimization, and performance analysis will be essential in enhancing both organic traffic and search engine rankings. As an integral member of our marketing team, you will work closely with web developers, content creators, and social media managers to ensure a cohesive marketing strategy.

Responsibilities

• Develop comprehensive reports showcasing SEO performance and ROI.
• Monitor, analyze, and report on SEO metrics, refining the strategy as necessary.
• Partner with other departments for integrated marketing campaigns.
• Advise on marketing strategies related to organic search efforts.
• Develop A/B testing for landing pages to optimize user acquisition.
• Train junior staff and provide guidance on SEO fundamentals.
• Research competitors and provide actionable insights.
• Stay informed about changes in SEO trends and tools.
• Present findings and strategies to stakeholders and clients.

Requirements

Education

• Bachelor's degree in Digital Marketing or similar
• SEO certification courses from recognized institutions are an advantage

Experience

• Expertise in SEO, with experience in managing SEO projects.

Technical Skills

• Data Analysis
• Social Media Tools

Soft Skills

• Problem-solving
• Teamwork

Certifications

• Yoast SEO Certification

Languages

• English: Fluent

Advantageous

• Proficiency in WordPress: Hands-on experience with WordPress development and optimization.
• Experience with Local SEO strategies: Knowledge of local SEO techniques for regional targeting.

Benefits

• Comprehensive health and wellness programs
• Flexible work options
• Company-sponsored training sessions
• Annual leave and sick days

Company Culture

• Continuous Improvement: We strive for continuous improvement, providing opportunities for employees to develop skills and grow.
• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive environment for all.
• Employee Recognition: We recognize and appreciate the contributions of our employees, celebrating achievements both big and small.