Digital Marketing Specialist

Job Description

Join our innovative team as a Digital Marketing Specialist where you will have the opportunity to lead exciting marketing initiatives in Port Elizabeth. Your role will involve working across different platforms to optimize campaigns, engage customers, and contribute to our overall marketing objectives.

Responsibilities

• Craft and manage digital marketing initiatives that align with company goals.
• Lead market research efforts to identify new opportunities.
• Track and analyze digital campaign performance and optimize accordingly.
• Create engaging and informative posts for social media channels.
• Collaborate with the content team to produce captivating videos and graphics.
• Handle email marketing campaigns to nurture leads.
• Promote the brand through influencer partnerships and collaborations.
• Ensure brand consistency across all marketing materials.
• Provide training and support for junior marketing staff.

Requirements

Education

• Bachelor's degree in Business Administration or related field
• Digital Marketing certification preferred

Experience

• 4+ years of experience in digital marketing primarily focusing on content and social media

Technical Skills

• Email Marketing Tools
• Content Management Systems (CMS)

Soft Skills

• Team Player
• Time Management

Certifications

• HubSpot Content Marketing Certification
• Hootsuite Social Media Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of video marketing strategies: Experience in creating and promoting video content.
• Website design or development experience: Familiarity with HTML/CSS for making minor website edits.

Benefits

• Health, dental, and vision insurance
• Annual performance bonuses
• Paid training and development programs
• Opportunity for career advancement

Company Culture

• Growth Mindset: We value continuous learning and support professional development for all our employees.
• Work-Life Balance: We promote a healthy work-life balance, understanding the importance of personal time.
• Positive Work Atmosphere: We strive to maintain a positive and energetic work environment that encourages enthusiasm.