Market Research Analyst

Job Description

We are on the lookout for a Market Research Analyst to join our dynamic team in Bloemfontein. The ideal candidate will be skilled in conducting comprehensive market analysis, interpreting data, and providing actionable insights to support decision-making.

Responsibilities

• Lead market research initiatives aimed at understanding market dynamics.
• Synthesize large amounts of data to derive meaningful insights.
• Collaborate with product development teams to guide product strategy based on market feedback.
• Provide training and mentorship to junior researchers in research methodologies.
• Generate reports that inform marketing campaigns and product launches.
• Conduct interviews and focus groups to gather qualitative data.
• Analyze performance metrics to measure research effectiveness.
• Maintain databases of market research findings and insights.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree in Market Research is preferred

Experience

• 3+ years of experience in market research or related roles

Technical Skills

• Survey Design
• Data Interpretation

Soft Skills

• Interpersonal Skills
• Leadership

Certifications

• Marketing Research Association (MRA) Certification
• Certified ScrumMaster (CSM)

Languages

• English: Fluent

Advantageous

• Proficiency in Python for Data Analysis: Hands-on experience with Python for data analysis and visualization.
• Experience with Google Analytics: Knowledge of Google Analytics and its applications in market research.

Benefits

• Comprehensive health and dental insurance
• Generous leave policies
• Opportunity to attend industry conferences
• Support for professional certification courses

Company Culture

• Inclusivity: We value diversity and inclusion in our workplace, creating an environment where everyone is welcome.
• Work-Life Balance: We promote a healthy work-life balance for all our employees, recognizing the importance of well-being.
• Community Engagement: We actively engage with our community and encourage our staff to participate in local initiatives.