SEO Specialist

Job Description

As an SEO Specialist, you will be responsible for optimizing our online presence and driving organic traffic to our clients' websites. You will analyze and implement effective SEO strategies, conduct keyword research, and monitor search engine performance to ensure our content ranks high in search results.

Responsibilities

• Implement technical SEO improvements to enhance site performance.
• Utilize tools like Google Analytics and SEMrush for reporting and analysis.
• Advocate for SEO best practices across the marketing team.
• Engage in link-building strategies to strengthen domain credibility.
• Support the digital marketing team in executing SEO-focused campaigns.

Requirements

Education

• Bachelor's degree in Digital Marketing, Communications, or related discipline
• Additional certifications (e.g., SEO specialization) are preferred

Experience

• 3+ years in SEO roles and proven track record of successful campaigns

Technical Skills

• Content Optimization
• Analytics Software

Soft Skills

• Team Collaboration
• Time Management

Certifications

• SEO Certification (HubSpot or similar)
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Technical SEO knowledge: Experience in technical SEO including site architecture and sitemap management.
• Experience with CMS platforms: Familiarity with WordPress, Shopify, or similar content management systems.