Digital Marketer

Job Description

We are seeking a passionate Digital Marketer to join our team in Bloemfontein. The suitable candidate must possess a dynamic understanding of digital marketing strategies and possess the creativity to drive impactful campaigns. This position involves managing online content, engaging users through various platforms, and analyzing performance metrics to inform future strategies.

Responsibilities

• Design and optimize landing pages for lead generation.
• Evaluate marketing performance and suggest improvements.
• Conduct market research to inform strategies and identify target audiences.
• Collaborate closely with sales to align marketing strategies with sales goals.
• Utilize customer feedback to enhance product visibility and user experience.
• Help coordinate public relations efforts and brand messaging.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in a similar digital marketing role

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Teamwork
• Time Management

Languages

• English: Fluent
• Afrikaans: Basic

Advantageous

• Knowledge of inbound marketing strategies: Understanding of strategies that attract customers through content creation and engagement.
• Experience with social media advertising: Proficiency in creating targeted advertising campaigns across various social media platforms.

Benefits

• Comprehensive health benefits
• Retirement savings plan with employer matching
• Remote working options available
• Training and development programs

Company Culture

• Continuous Learning: We provide learning opportunities for personal and professional growth.
• Work-Life Balance: We promote a healthy work-life balance for all employees.
• Community Engagement: We encourage giving back to the community and social responsibility.