Product Marketing Manager

Job Description

Seeking a talented Product Marketing Manager who can drive our go-to-market strategies in Durban. You will utilize market research and competitive analysis to develop effective marketing programs. Your expertise in consumer behavior and trends will be crucial in enhancing our product offerings and marketing initiatives.

Responsibilities

• Lead cross-functional initiatives to promote product growth and visibility.
• Utilize data analytics to track marketing effectiveness and refine strategies.
• Develop and implement digital marketing campaigns to enhance online presence.
• Organize and oversee product marketing events and trade shows.
• Integrate feedback from customers to improve product features and market fit.

Requirements

Education

• Bachelor's degree in Business or related field
• MBA is a plus

Experience

• 5+ years in product marketing with proven track record

Technical Skills

• SEO/SEM
• Content Strategy

Soft Skills

• Leadership
• Creativity

Languages

• English: Fluent

Advantageous

• Familiarity with UX/UI Design principles: Understanding of user experience and interface design for marketing purposes.

Benefits

• Competitive salary with performance bonuses
• Comprehensive health benefits
• Flexible working hours
• Opportunity for career advancement

Company Culture

• Innovation: We encourage innovative thinking and a proactive approach to challenges.
• Team Collaboration: Our culture focuses on teamwork and collaboration among departments.