Digital Marketing Specialist

Job Description

Join our vibrant team in Cape Town as a Digital Marketing Specialist! In this role, you'll be responsible for developing and executing innovative digital marketing campaigns that drive brand awareness and engagement. We're looking for a creative thinker who can blend analytics with creativity to identify trends and maximize online presence.

Responsibilities

• Create and manage paid digital advertising campaigns.
• Develop a content calendar for scheduling social media posts.
• Conduct A/B testing on marketing campaigns to enhance results.
• Collaborate with sales teams to align marketing strategies.
• Draft press releases and manage public relations initiatives.
• Provide regular reports on campaign performance to stakeholders.
• Implement best practices for user experience on digital platforms.

Requirements

Education

• Bachelor's degree in Advertising, Marketing, or related discipline
• Advanced degree is a plus

Experience

• 4+ years in digital marketing roles, especially in agency environments

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Project Management
• Teamwork

Certifications

• Digital Marketing Certified Associate
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in affiliate marketing strategies: Hands-on experience with affiliate platforms and managing partners.
• Knowledge of A/B testing tools: Ability to effectively utilize A/B testing to optimize campaigns.

Benefits

• Monthly wellness stipend
• Annual performance bonus
• Paid time off and holidays
• Access to training and certifications

Company Culture

• Continuous Improvement: We support the personal and professional growth of our employees with ongoing training.
• Work-Life Balance: We promote a healthy work-life balance with flexible work arrangements.
• Innovative Challenges: We encourage our team to tackle new challenges and explore innovative ideas.