Digital Marketing Manager

Job Description

We are seeking a strategic and innovative Digital Marketing Manager to join our Johannesburg team. The right candidate will lead our digital strategy, enhance our online presence, and manage various digital marketing campaigns.

Responsibilities

• Strategize and execute digital marketing campaigns that meet business objectives.
• Coordinate with sales and product development teams to enhance marketing strategies.
• Conduct A/B testing and optimize user funnels.
• Create and manage budgets for various marketing initiatives.
• Collaborate with third-party vendors and agencies for specialized campaigns.
• Report on key performance indicators (KPIs) to senior management.
• Identify new digital marketing opportunities to grow brand presence.
• Maintain up-to-date knowledge of digital marketing trends and technologies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is a plus

Experience

• 5+ years of experience in digital marketing

Technical Skills

• SEO/SEM
• Google Analytics
• Social Media Marketing

Soft Skills

• Leadership
• Analytical Thinking

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM tools: Knowledge of CRM systems to manage customer relationships effectively.
• Familiarity with email marketing platforms: Experience in using platforms like Mailchimp or Constant Contact.

Benefits

• Competitive salary and performance bonuses
• Medical aid with dental and vision coverage
• Flexible work hours and hybrid working options
• Ongoing professional development opportunities

Company Culture

• Innovation: We embrace innovation and encourage creative solutions from our team members.
• Collaboration: Our culture promotes teamwork and the sharing of ideas across departments.
• Diversity and Inclusion: We are committed to creating a diverse workforce and welcoming all perspectives.