Content Strategist

Job Description

We are seeking an innovative Content Strategist to lead our content efforts in Cape Town. You will collaborate with cross-functional teams to create meaningful content that drives engagement and conversion. Your analytical mindset will support the optimization of our content across various platforms.

Responsibilities

• Lead the content strategy and oversee the content creation process.
• Measure and report on content effectiveness and engagement.
• Pitch innovative content ideas to key stakeholders.
• Maintain brand voice and style across all content.
• Work closely with SEO specialists to optimize content for search engines.
• Collaborate on cross-functional marketing initiatives.
• Create presentations and reports on content performance.
• Develop and manage budgets for content-related projects.
• Coordinate with external vendors for specialized content needs.
• Engage with audience feedback and community interactions.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or relevant field
• Master's degree is a plus

Experience

• 3+ years of experience in content strategy or marketing

Technical Skills

• Content Management Systems (CMS)
• SEO Tools

Soft Skills

• Creative Thinking
• Communication

Certifications

• Content Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with social media platforms: Familiarity with content strategies for various social networks.
• Knowledge of marketing automation software: Experience with tools that automate marketing efforts.

Benefits

• Competitive salary and performance bonuses
• Flexible working hours with remote work options
• Health and wellness programs
• Opportunities for professional development

Company Culture

• Team Collaboration: We encourage teamwork and collaborative efforts in all our projects.
• Innovation Driven: Our environment fosters creativity and innovative thinking.
• Diversity and Inclusion: We are committed to building a diverse workforce and an inclusive culture.