Brand Manager

Job Description

As a Brand Manager, you will play a key role in shaping our brand's identity and strategy. This includes conducting market research, managing advertising campaigns, and collaborating with cross-functional teams to boost brand awareness and engagement. We’re looking for someone who is creative, strategic, and ready to make a significant impact.

Responsibilities

• Host workshops and training for junior staff on brand management principles.
• Evaluate and improve brand identity through market positioning.
• Work with supply chain and production to ensure brand compliance in product delivery.
• Analyze competitor marketing strategies to refine our own branding tactics.
• Coordinate launches of new products with marketing and brand efforts.
• Prepare presentations and reports for stakeholders on brand performance.
• Evaluate new digital marketing tools and platforms for brand promotion.
• Develop crisis management plans to address potential brand issues.
• Manage partnerships with influencers to enhance brand awareness.
• Create and uphold the company's brand values in all marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree is a plus

Experience

• 4+ years of experience in relevant roles

Technical Skills

• Social Media Marketing
• Content Creation

Soft Skills

• Creative Thinking
• Negotiation Skills

Certifications

• Advanced Digital Marketing Course
• SEO Certification

Languages

• English: Fluent

Advantageous

• Knowledge of graphic design software: Familiarity with design tools like Adobe Photoshop or Illustrator.
• Experience with PPC advertising: Practical experience in managing pay-per-click advertising campaigns.

Benefits

• Comprehensive health and dental insurance
• Generous leave policies and public holidays
• Employee discounts and perks
• Team-building events and social gatherings

Company Culture

• Growth Mindset: We encourage ongoing learning and personal development through various training opportunities.
• Creative Freedom: Our work culture promotes creative approaches and ethical practices in brand communication.
• Community Engagement: We actively participate in community initiatives and support local causes.