Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our growing team in Port Elizabeth. In this role, you'll be responsible for executing and optimizing various digital marketing campaigns, leveraging SEO, PPC, and social media strategies to drive brand awareness and customer engagement.

Responsibilities

• Design and execute comprehensive digital marketing plans.
• Measure and report on campaign performance against goals.
• Utilize social media platforms to enhance brand visibility.
• Work closely with content creators to ensure brand consistency.
• Research and incorporate trending topics into marketing strategies.
• Manage email marketing campaigns and user segmentation.
• Conduct competitor analysis to identify opportunities in the market.
• Train and mentor junior marketing staff.

Requirements

Education

• Bachelor's or Master's degree in Marketing
• Additional certifications in Digital Marketing preferred

Experience

• 5+ years of comprehensive digital marketing experience

Technical Skills

• Content Marketing
• Data Analytics

Soft Skills

• Strategic Thinking
• Problem-solving

Certifications

• Certified Digital Marketing Professional (CDMP)
• HubSpot Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with content management systems (CMS): Proficient in WordPress and similar CMS for managing content.
• Understanding of website development: Basic knowledge of HTML/CSS and web design principles.

Benefits

• Health, dental, and vision insurance
• Pension plan with company matching
• Professional development opportunities
• Employee recognition programs

Company Culture

• Diversity and Inclusion: We celebrate diversity and are committed to building an inclusive workplace.
• Work-Life Balance: We strive to provide a supportive work environment that maintains a good work-life balance.
• Encouraging feedback: We value open communication and constructive feedback among all team members.