SEO Specialist

Job Description

As an SEO Specialist based in Cape Town, you will focus on improving website rankings and driving organic traffic through effective SEO strategies. Your role involves conducting keyword research, optimizing on-page content, and executing link-building initiatives.

Responsibilities

• Conduct keyword research and analysis to guide content creation.
• Optimize website content for SEO best practices.
• Monitor and analyze SEO performance using tools like Google Analytics and SEMrush.
• Develop and implement effective link-building strategies.
• Stay current with industry trends and algorithm updates.
• Collaborate with content teams to ensure SEO is part of the content strategy.
• Create comprehensive SEO reports to track success and identify areas for improvement.
• Assist in troubleshooting website SEO issues.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools (Google Analytics, SEMrush, Moz)
• HTML/CSS Basics

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Google Analytics Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with Google Ads and PPC campaigns: Knowledge of paid search advertising and its integration with SEO.
• Familiarity with e-commerce platforms: Experience with optimizing e-commerce sites for search.

Benefits

• Competitive salary and performance bonuses
• Health insurance and wellness programs
• Flexible working hours with potential remote work options
• Career development opportunities

Company Culture

• Innovation: We are committed to innovation and creativity in all we do.
• Team Collaboration: Our team thrives on collaboration to deliver the best results for our clients.
• Continuous Learning: We encourage continuous professional development and learning.