Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist located in Johannesburg, you'll play a key role in enhancing our digital footprint, developing content, managing campaigns, and utilizing analytics to optimize performance.

Responsibilities

• Redesign and optimize existing digital marketing strategies to improve engagement.
• Identify target audiences and develop tailored marketing strategies.
• Provide feedback and assistance to the marketing team regarding potential improvements.
• Monitor competitor activity and industry trends to stay ahead.
• Administer ad campaigns across Google Ads and social media platforms.

Requirements

Education

• Bachelor's degree in Marketing, Communication, or related field

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Content Management Systems (CMS)
• Social Media Marketing
• Email Marketing

Soft Skills

• Creativity
• Communication
• Analytical Thinking
• Team Player

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC advertising: Hands-on experience managing pay-per-click ad campaigns.
• Familiarity with HTML and CSS: Basic understanding of coding languages to facilitate web modifications.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Opportunity for professional growth and development
• Flexible work environment

Company Culture

• Teamwork: We believe in collaboration and teamwork, fostering a supportive work culture.
• Innovation: We encourage creative thinking and the exploration of new ideas.
• Diversity: Our team is diverse, and we value unique perspectives and experiences.