Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our vibrant team in Cape Town. The ideal candidate will have a solid background in creating and implementing digital marketing strategies that drive engagement and conversions.

Responsibilities

• Design and oversee digital advertising campaigns to boost sales.
• Work with external vendors and partners for promotional activities.
• Conduct market research to identify trends and identify customer needs.
• Implement conversion rate optimization strategies on landing pages.
• Manage brand reputation on online review platforms and social media.

Requirements

Education

• Bachelor's degree in relevant field, Master's preferred

Experience

• 5+ years of experience in digital marketing or related field

Technical Skills

• Email Marketing
• Content Management Systems (CMS)

Soft Skills

• Teamwork
• Analytical Skills

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Google Ads and Facebook Ads: Strong experience in managing ads on these platforms.
• Experience with CRM systems: Knowledge of customer relationship management tools.

Benefits

• Comprehensive health insurance
• Bonuses based on performance
• Remote work options available after the initial onboarding period
• Support for continued education and certifications

Company Culture

• Work-Life Balance: We promote a healthy work-life balance for our employees to ensure job satisfaction and productivity.
• Inclusivity: Diversity and inclusivity are integral to our workplace culture, and we celebrate unique backgrounds.
• Community Engagement: We believe in giving back to the community and often engage in volunteer work and philanthropy.