Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our team in Durban. The ideal candidate will have a knack for strategizing and executing digital marketing campaigns that drive traffic and enhance brand visibility. Proficiency in SEO, social media, and content marketing is a must.

Responsibilities

• Lead the digital marketing team in creating measurable campaigns.
• Focus on content strategy and development for various platforms.
• Utilize A/B testing to refine campaigns for higher engagement.
• Build and maintain relationships with key stakeholders and partners.
• Identify new digital channels and opportunities for growth.
• Stay updated on industry trends and emerging technologies.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 4+ years of experience in a digital marketing role

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Team Collaboration
• Adaptability

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Able to create and manage video campaigns for social media.
• Knowledge of UX/UI principles: Understanding user experience design to enhance digital content.

Benefits

• Comprehensive medical aid
• Sponsored training and courses for skills development
• Regular team outings and social events
• Work-from-home options available after probation
• Annual performance bonus

Company Culture

• Data-Driven Decisions: We rely on data to shape our strategies and drive successful outcomes.
• Diversity Commitment: A diverse workforce fosters creativity and innovation, and we embrace that.
• Positive Work-Life Balance: We promote a healthy work-life balance and support flexible working arrangements.