Market Research Analyst

Job Description

We are on the lookout for a detail-oriented Market Research Analyst to join our team in Sandton. The successful candidate will be responsible for gathering and analysing data on consumers and competitors to help shape our business strategies. This position is key in understanding market trends and delivering actionable insights.

Responsibilities

• Engage in data collection through various channels including surveys, interviews, and market research.
• Develop insights that drive product innovation and marketing strategies.
• Provide recommendations based on data analysis to enhance business decisions.
• Assist in budget management for research projects.
• Collaborate on brand positioning strategies based on consumer insights.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration or a similar field.
• Master's degree preferred

Experience

• 3+ years in market research, consumer insights, or analytics

Technical Skills

• Market Research Tools
• Data Interpretation

Soft Skills

• Analytical Skills
• Problem Solving

Certifications

• Certified Market Research Analyst (CMRA)

Languages

• English: Fluent

Advantageous

• Understanding of digital marketing metrics: Experience in analysing and interpreting metrics from online campaigns.
• Familiarity with social media analytics: Understanding of how to interpret data from various social media platforms.

Benefits

• Comprehensive medical aid
• Paid time off and sick leave
• Support for remote work
• Employee recognition programs

Company Culture

• Collaboration: Teamwork is at the heart of what we do, fostering a collaborative atmosphere for sharing ideas and knowledge.
• Flexibility: We offer flexible working arrangements that promote work-life balance.
• Community Engagement: We actively engage with our community and encourage team members to participate in local initiatives.