Digital Marketing Specialist

Job Description

We're on the lookout for a skilled Digital Marketing Specialist to join our vibrant team in Cape Town. This role will involve creating and implementing diverse digital marketing strategies to elevate brand awareness, engage target audiences, and drive conversions. The ideal candidate should have a solid understanding of SEO, PPC, email marketing, and social media management.

Responsibilities

• Design, implement, and manage effective digital marketing strategies.
• Conduct keyword research and maintain SEO best practices.
• Manage social media content calendars and campaigns.
• Analyze website analytics and optimize user experience for better conversion.
• Prepare regular reports on digital marketing performance for stakeholders.
• Coordinate with external vendors and agencies as needed.
• Participate in promotional events and campaigns to foster brand awareness.
• Explore new digital channels for outreach and engagement.
• Assist with budget allocation for digital marketing activities.
• Ensure all digital communication is aligned with the brand's voice and standards.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in digital marketing, with a focus on SEO and PPC

Technical Skills

• Social Media Management
• Email Marketing
• Google Analytics

Soft Skills

• Project Management
• Team Leadership
• Adaptability

Languages

• English: Fluent

Advantageous

• Facebook Blueprint Certification: Certification for advanced knowledge in Facebook advertising.
• SEO Certification from a recognized platform: Demonstrated expertise in SEO best practices.

Benefits

• Comprehensive health insurance
• Generous leave policy
• Commuter benefits
• Work from home options available

Company Culture

• Inclusive Work Environment: We embrace diversity and inclusivity in our workplace.
• Open Communication: We encourage open dialogue and feedback at all levels.
• Work-Life Balance: We promote a healthy balance between work and personal life.