SEO Specialist

Job Description

As an SEO Specialist, you'll play a vital role in developing and executing strategies to improve organic search visibility and drive traffic. The ideal candidate will have a strong understanding of SEO best practices, analytical skills, and a passion for digital marketing.

Responsibilities

• Create and execute on-page and off-page optimization strategies.
• Perform competitive analysis to identify new opportunities.
• Work closely with web developers to ensure SEO best practices are implemented.
• Track and report on SEO performance metrics and adjust strategies where necessary.
• Provide SEO guidance and training to other team members.
• Develop link-building strategies to improve domain authority.
• Assist in the creation of SEO-friendly content marketing strategies.
• Ensure compliance with SEO best practices.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree is preferred

Experience

• 4+ years of experience in the digital marketing field with a focus on SEO

Technical Skills

• SEO Audits
• Content Optimization

Soft Skills

• Project Management
• Problem-solving

Certifications

• SEO Expert Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Ability to conduct A/B tests to optimize website performance.
• Familiarity with HTML/CSS: Basic understanding of HTML and CSS for implementing changes.

Benefits

• Comprehensive health insurance
• 401(k) retirement plan
• Remote work options where applicable
• Regular training and upskilling opportunities

Company Culture

• Innovation: We foster a culture of innovation, encouraging creative thinkers to drive our strategies forward.
• Work-Life Balance: We believe in maintaining a healthy balance between work and personal life, allowing flexibility in working arrangements.
• Recognition: We value and recognise the contributions of our employees, fostering a positive and motivating workplace.