Brand Manager

Job Description

As a Brand Manager at Dynamic Brands Ltd., you will lead our brand strategy efforts in Johannesburg, driving brand awareness and loyalty through innovative marketing campaigns. You will work closely with cross-functional teams to develop and execute effective branding initiatives that align with our clients' business goals.

Responsibilities

• Strategize and execute brand positioning plans.
• Develop content for websites, press releases, and marketing campaigns.
• Analyse customer feedback and market trends to refine strategies.
• Work cross-functionally to align marketing tactics with brand objectives.
• Lead focus groups and consumer testing sessions.
• Manage public relations efforts and address media inquiries.
• Enhance digital marketing efforts to boost online presence.
• Facilitate brand workshops and collaborative sessions.
• Manage and mentor junior team members.
• Present brand strategies and performance metrics to executives.

Requirements

Education

• Degree in Marketing, Business Administration or a related discipline
• MBA or relevant postgraduate qualification is preferred

Experience

• 5+ years of experience in a similar role

Technical Skills

• Brand Strategy Development
• Content Creation

Soft Skills

• Problem-solving
• Interpersonal Skills

Certifications

• Certified Brand Manager (CBM)

Languages

• English: Fluent

Advantageous

• Experience in e-commerce branding: Knowledge of branding strategies specific to e-commerce platforms.
• Knowledge of influencer marketing: Experience working with influencers to promote brands.

Benefits

• Comprehensive health insurance.
• Retirement savings plan with company contribution.
• Annual performance bonuses.
• Paid time off and holidays.

Company Culture

• Continuous Learning: We provide opportunities for professional growth and continuous learning.
• Employee Well-being: We prioritize our employees’ wellness and offer programs to support their mental health.
• Transparency: We value transparency in communication and decision-making at all levels.