SEO Campaign Manager

Job Description

We are seeking a motivated and experienced SEO Campaign Manager to join our marketing team in Johannesburg. The ideal candidate will have a proven track record in managing SEO campaigns and driving organic traffic through effective strategies. You will play a crucial role in developing and executing SEO initiatives that align with our business goals.

Responsibilities

• Lead the SEO campaign management process, from strategy to execution.
• Analyse competitor SEO strategies and identify areas for improvement.
• Track, report, and analyse the performance of SEO campaigns.
• Implement changes to website architecture, content, linking, and other factors to improve SEO positions.
• Train and support other team members in SEO best practices.
• Assist in the development of digital marketing initiatives that support overall business objectives.
• Conduct site audits and recommend improvements.
• Develop and manage backlink strategies to enhance domain authority.
• Collaborate with the PPC team to integrate paid and organic strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is a plus

Experience

• 5+ years of experience managing SEO campaigns

Technical Skills

• Link Building
• Technical SEO

Soft Skills

• Project Management

Certifications

• HubSpot SEO Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Experience with PPC Campaigns: Familiarity with pay-per-click advertising and its integration with SEO strategies.
• Experience with Social Media Marketing: Understanding of social media channels and their impact on SEO.

Benefits

• Health and wellness benefits
• Generous leave policy
• Flexible work arrangements
• Professional development opportunities

Company Culture

• Team Spirit: We cultivate a collaborative culture that values teamwork and shared success.
• Innovation: Our company encourages innovative thinking and values creative approaches to challenges.
• Diversity and Inclusion: We are committed to creating a diverse and inclusive work environment for all employees.