Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our vibrant team in Durban. The ideal candidate will be responsible for developing and implementing online marketing strategies to drive brand awareness and increase web traffic. You'll work closely with our creative team to generate compelling content and campaigns that resonate with our target audience.

Responsibilities

• Lead digital marketing initiatives, ensuring alignment with overall business objectives.
• Measure and report performance of all digital marketing campaigns.
• Drive website traffic and engagement through targeted marketing strategies.
• Collaborate with content creators on blogs, videos, and other materials.
• Manage online reputation and brand presence.
• Track industry trends and inform management of new opportunities.
• Assist in organizing promotional events and webinars.
• Contribute to team brainstorming sessions for innovative marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration or related field

Experience

• 5+ years of experience in digital marketing, especially in social media and content creation

Technical Skills

• Social Media Marketing
• Content Management Systems

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Digital Marketing Professional Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML/CSS: Experience with basic web development languages.
• Event planning experience: Ability to coordinate and execute promotional events.

Benefits

• Health and wellness programs
• Annual performance bonuses
• Employee discounts on services
• Team-building activities and retreats

Company Culture

• Inclusivity: We are committed to fostering an inclusive environment for all employees.
• Fun and Dynamic Atmosphere: Our workplace is fun, encouraging creativity and teamwork.
• Community Involvement: We actively engage in community projects and initiatives.