Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our innovative team in Pretoria. The ideal candidate will have experience in developing and executing effective digital marketing strategies. You will be tasked with managing social media accounts, creating content, and analyzing online performance metrics to ensure our marketing campaigns are successful.

Responsibilities

• Oversee the planning and execution of digital campaigns from concept to implementation.
• Maintain and update the company website and blog.
• Interact with clients and partners via social media to build relationships.
• Contribute to overall marketing strategy and brand development.
• Report on the effectiveness of marketing campaigns to senior management.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• A qualification in digital marketing is a plus

Experience

• At least 3 years of experience in digital marketing roles

Technical Skills

• Content Management Systems
• PPC Campaign Management

Soft Skills

• Team Player
• Attention to Detail

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Adobe Creative Suite: Ability to create graphics and visual content for campaigns.
• Knowledge of A/B testing: Experience in optimizing campaigns using A/B testing methodologies.

Benefits

• Comprehensive health, dental, and vision insurance
• Retirement savings plan with company match
• Flexible schedules and remote work options
• Professional development allowance

Company Culture

• Diversity and Inclusion: We embrace diversity and foster an inclusive environment for all.
• Continuous Learning: We support ongoing education and professional development.
• Community Engagement: We encourage our employees to give back to the community.