Digital Marketing Specialist

Job Description

We are on the lookout for a vibrant Digital Marketing Specialist to join our passionate team in Durban. This role involves crafting and executing digital marketing strategies across various platforms, including social media, email campaigns, and SEO. If you're a creative thinker with a knack for data analytics, this could be the perfect opportunity for you.

Responsibilities

• Lead digital marketing projects from conception to execution.
• Utilise digital tools to drive engagement and conversion.
• Implement remarketing strategies to re-engage website visitors.
• Foster strong relationships with clients to understand their needs.
• Manage budget allocation for digital marketing initiatives.
• Create compelling ad copy and visuals for campaigns.
• Evaluate new digital tools and technologies for possible implementation.
• Assist in brand strategy and positioning in the market.
• Conduct competitor analysis to inform marketing tactics.
• Present findings and recommendations to senior management.

Requirements

Education

• Bachelor's degree in Digital Marketing or equivalent experience
• Professional Certifications in Digital Marketing are preferred

Experience

• 3+ years in a digital marketing role, preferably agency side

Technical Skills

• PPC Campaign Management
• Social Media Strategy

Soft Skills

• Analytical Skills
• Adaptability

Certifications

• Digital Marketing Pro
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with email automation tools: Experience using platforms for automated email campaigns.
• Understanding of UX/UI principles: Basic knowledge of user experience and interface design principles.

Benefits

• Comprehensive medical aid plan
• Retirement savings plan with company contributions
• Work-from-home options available
• Training and certification reimbursements
• Employee recognition programs

Company Culture

• Creativity: We foster a culture that encourages creative thinking and problem-solving.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all employees.
• Professional Growth: We provide opportunities for career development and growth.