Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will play a pivotal role in developing and executing strategies that drive online engagement and brand awareness. You will be responsible for managing digital campaigns across various channels, analysing performance metrics, and optimizing our online presence.

Responsibilities

• Manage the execution of integrated digital marketing campaigns.
• Analyse customer journeys and optimise marketing touchpoints.
• Monitor competitors' digital marketing strategies and performance.
• Build and maintain a database of customer contacts for outreach.
• Utilize marketing automation tools to enhance efficiency.
• Participate in brainstorming sessions to create innovative marketing ideas.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Relevant certifications in digital marketing are preferred

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Marketing Automation tools

Soft Skills

• Detail-oriented
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video marketing: Experience in creating and promoting video content for social media.
• Knowledge of e-commerce marketing strategies: Experience in driving online sales through digital marketing efforts.

Benefits

• Comprehensive healthcare coverage
• Annual performance bonuses
• Opportunities for remote work
• Funding for training and certifications

Company Culture

• Continuous Learning: We support and encourage ongoing training and professional development.
• Flexibility: We promote a flexible work environment that encourages a healthy work-life balance.
• Community Engagement: We value giving back and actively participate in community development initiatives.