Brand Manager

Job Description

Join us as a Brand Manager and take charge of brand positioning, market analysis, and campaign execution in Johannesburg. Your creative vision and strategic thinking will enable the brand to thrive. You will work cross-functionally to ensure the brand's voice is clear and consistent across all platforms.

Responsibilities

• Create detailed brand communication plans that fit the market landscape.
• Evaluate marketing budgets for efficiency and viability.
• Conduct focus groups and surveys to gather valuable consumer insights.
• Support product launches with strong branding and marketing strategies.
• Track and report on marketing KPIs and suggest improvements.
• Build and maintain a marketing calendar that aligns with business objectives.
• Coordinate with sales to ensure alignment between marketing and sales strategies.
• Be a key driver of brand presence at trade shows and public events.
• Maintain knowledge of emerging trends and best practices in brand management.
• Utilize CRM software tools to keep track of customer interactions.

Requirements

Experience

• 5-7 years of relevant experience in marketing and branding

Technical Skills

• Content Creation
• Project Management

Soft Skills

• Communication Skills
• Creative Thinking

Advantageous

• Fluency in Multiple Languages: Preference for candidates fluent in Afrikaans or other local languages.
• Experience with Marketing Automation Tools: Knowledge of HubSpot or similar tools will be an advantage.

Benefits

• Health and wellness benefits
• Generous leave policies including family leave
• Opportunities for continuous learning and development
• Staff events and team-building activities

Company Culture

• Diversity and Inclusion: We celebrate diversity and aim for an inclusive workplace.
• Continuous Learning: We invest in our team with continuous training and education opportunities.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees.