Content Marketing Specialist

Job Description

We are seeking a talented Content Marketing Specialist to join our growing team in Johannesburg. The ideal candidate will possess a strong understanding of content strategy and digital marketing. You will create and manage compelling content across various platforms, enhancing brand visibility and engagement. If you have a passion for storytelling through digital channels and an analytical mindset, we want to hear from you!

Responsibilities

• Craft persuasive and compelling copy that drives action and engagement.
• Conduct content audits to assess performance and areas for improvement.
• Develop brand guidelines to ensure tone and messaging consistency.
• Manage relationships with third-party vendors for content development.
• Contribute to email marketing campaigns and newsletters.
• Incorporate user-generated content and feedback into strategy.
• Establish partnership opportunities to expand content reach.
• Utilize social listening tools to gather insights on audience preferences.
• Create and manage landing pages for specific campaigns.

Requirements

Education

• Bachelor's degree in Communications, Public Relations, or Marketing
• Relevant professional certifications are a plus

Experience

• 3+ years in digital marketing or content creation environments

Technical Skills

• Social Media Management
• Email Marketing Tools

Soft Skills

• Time Management
• Team Player

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Content Promotion Techniques: Experience in strategies for increasing visibility through content distribution.
• Experience with Influencer Collaborations: Ability to build partnerships with influencers to amplify reach.

Benefits

• Competitive salary with performance bonuses
• Medical aid and provident fund
• Generous leave policy including annual, sick, and family leave
• Opportunities for professional development and training

Company Culture

• Innovative Environment: We foster creativity and innovative strategies for marketing in a competitive landscape.
• Team Collaboration: We emphasize teamwork and collaborative efforts to achieve our marketing goals.
• Continuous Improvement: Commitment to professional development and ongoing learning opportunities.