SEO Specialist

Job Description

Tech Innovations Inc. is seeking an experienced SEO Specialist to enhance our online presence. As part of our team in Durban, you'll be responsible for developing and implementing effective SEO strategies, optimising website performance, and increasing organic traffic. The ideal candidate will have a thorough understanding of search engine algorithms, keyword research, and content optimisation.

Responsibilities

• Review and improve SEO campaigns regularly to meet KPIs.
• Analyse user behaviour through heatmaps and analytics tools.
• Provide recommendations for content creation based on SEO insights.
• Collaborate with marketing and product teams to align SEO strategies with business goals.
• Manage and optimise PPC campaigns in coordination with SEO objectives.
• Identify emerging SEO trends and incorporate them into strategies.
• Facilitate workshops to educate internal teams on SEO practices.
• Utilise data to inform content marketing plans.
• Ensure content meets editorial guidelines and supports SEO goals.
• Implement technical SEO improvements such as schema markup.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 3-5 years of experience in digital marketing with a focus on SEO

Technical Skills

• Content Management Systems
• Link Building
• Data Analysis

Soft Skills

• Attention to Detail
• Creativity

Certifications

• HubSpot Content Marketing Certification
• SEO Fundamentals Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local SEO: Experience in optimizing for local search results and Google My Business.
• Familiarity with social media optimization: Understanding of how social media impacts SEO and online presence.

Benefits

• Comprehensive health insurance package
• Employee discounts on services
• Remote working options available
• Annual company retreat

Company Culture

• Continuous Improvement: We encourage ongoing professional development and training for all employees.
• Employee Well-being: We prioritize our employees' well-being with wellness programs and support.
• Community Engagement: We actively participate in community projects and initiatives.