Digital Marketing Specialist

Job Description

We are seeking a creative and analytical Digital Marketing Specialist to join our Johannesburg team. The ideal candidate will possess a mix of creativity and data-driven decision-making, focusing on developing and executing effective digital marketing campaigns that engage clients and drive growth.

Responsibilities

• Oversee the execution of SEO strategies to enhance organic traffic.
• Manage budget allocation for digital marketing efforts, ensuring optimal ROI.
• Collaborate with graphic designers to develop visually appealing marketing materials.
• Assist in creating video content for promotional purposes.
• Develop customer personas to target marketing messages effectively.
• Engage in community outreach and build partnerships with local businesses.
• Use CRM tools to manage customer relationships and segment audiences effectively.
• Implement email automation strategies for lead nurturing.
• Track and report on social media engagement and brand sentiment.
• Facilitate training for junior marketing staff as needed.

Requirements

Education

• Bachelor's degree in Marketing, Advertising or a related field
• Master's degree in Marketing is preferred

Experience

• 3+ years in a digital marketing role with a focus on campaign management

Technical Skills

• Social Media Advertising
• Data Analysis

Soft Skills

• Detail-oriented
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Proficiency in software like HubSpot or Marketo to streamline marketing efforts.
• Background in content strategy: Experience in planning and executing content strategies for increased engagement.

Benefits

• Full medical and dental insurance
• Generous leave policies including paid time off
• Employee referral bonuses
• Opportunities for career advancement

Company Culture

• Growth Mindset: Our company encourages continuous learning and personal development for all employees.
• Work-Life Balance: We believe in maintaining a healthy balance between work and personal life for our employees.