Market Research Analyst

Job Description

As a Market Research Analyst at Dynamic Insights Co., you will be tasked with dissecting complex market data to uncover trends and consumer desires in Johannesburg. Your analysis will help direct our marketing initiatives and drive strategic decision-making. Collaborating with researchers and marketing teams, you will transform data into compelling narratives. If you're keen on making an impact through your analytical prowess, apply now!

Responsibilities

• Evaluate market needs through comprehensive research methodologies.
• Gather and analyze information regarding competitor products and services.
• Develop and distribute surveys to assess consumer satisfaction and preferences.
• Participate in strategic planning sessions to inform product and service offerings.
• Assist project managers in aligning market research techniques with industry best practices.
• Identify gaps in the market and potential areas for innovation.
• Compile data from various sources to track market trends over time.
• Create marketing profiles based on data analytics.

Requirements

Education

• Bachelor's degree in Statistics or Social Sciences
• Master's degree in Market Research or Business Analytics preferred

Experience

• 4+ years of experience in market research analytics

Technical Skills

• Statistical Software (SPSS, SAS, R)
• Excel and Data Visualization Tools

Soft Skills

• Problem Solving
• Team Collaboration

Advantageous

• Previous Experience in a Consultancy Role: Experience in advising firms on market entry strategies or competitive analysis.
• Knowledge of ESG Standards: Understanding of Environmental, Social, and Governance metrics relevant to market evaluations.

Benefits

• Attractive salary with annual raises based on performance
• Pension scheme with employer contributions
• Work-life balance initiatives including paid time off
• Access to professional development courses

Company Culture

• Professional Growth: We value personal development and provide opportunities for career advancement.
• Transparent Communication: Open communication is encouraged at all levels to foster trust and discussion.
• Community Engagement: We participate in community initiatives and believe in giving back to society.