Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate will have a strong background in digital marketing strategies and will be able to implement effective campaigns that drive traffic and engagement. This role requires creativity, analytical skills, and a deep understanding of digital channels.

Responsibilities

• Design engaging digital experiences and customer journeys.
• Perform keyword research and implement SEO strategies.
• Lead email marketing campaigns to nurture leads.
• Evaluate the effectiveness of all digital campaigns and make data-driven recommendations.
• Assist in developing content strategies to improve brand engagement.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Work collaboratively with external vendors and partners.
• Develop strategic partnerships for co-marketing opportunities.
• Engage in community management across social media sites.
• Prepare regular reports for senior management on campaign performance.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree or further studies in a related field is preferred

Experience

• 3+ years of hands-on digital marketing experience

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Creativity
• Collaboration

Certifications

• Facebook Blueprint Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Experience in e-commerce marketing: Knowledge of marketing strategies specific to e-commerce platforms.
• Understanding of marketing automation tools: Ability to leverage marketing automation for enhancing efficiency.

Benefits

• Comprehensive medical aid plan
• Performance-based bonuses and incentives
• Annual team retreats and social activities
• Support for ongoing education and certifications

Company Culture

• Work-Life Balance: We understand the importance of work-life balance and promote flexible working conditions.
• Growth Mindset: We encourage a growth mindset and support personal and professional development.
• Open Communication: We foster a culture of open communication and transparency across all levels.