Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to join our vibrant team in Sandton. In this role, you will develop and implement comprehensive digital marketing strategies to enhance our online presence. The ideal candidate will possess a mix of creativity and analytical skills, driving campaigns that resonate with our target audience while maximizing ROI.

Responsibilities

• Plan and execute digital marketing strategies that align with company objectives.
• Evaluate digital marketing performance against key metrics and KPIs.
• Collaborate closely with the sales team to support lead generation initiatives.
• Manage budgets and allocate resources for maximum effectiveness.
• Provide insights on customer behavior through web analytics and reporting.
• Continuously assess and improve the usability and design of websites and landing pages.
• Keep up to date with the latest trends and best practices in digital marketing.
• Develop relationships with influencers and partners to amplify marketing reach.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Advertising
• Social Media Marketing
• Email Marketing

Soft Skills

• Creativity
• Analytical Thinking
• Communication
• Project Management

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM software: Knowledge of customer relationship management tools for optimizing marketing efforts.
• Familiarity with content management systems: Experience working with CMS platforms such as WordPress or HubSpot.

Benefits

• Competitive salary and performance bonuses.
• Health and wellness benefits, including gym memberships.
• Generous leave policies and flexible working hours.
• Opportunity for professional development and training.

Company Culture

• Innovation: A dynamic environment where creativity is encouraged, and new ideas are welcomed.
• Team Spirit: We foster a collaborative culture with a focus on teamwork and mutual support.
• Growth Mindset: We invest in our people’s growth with ongoing learning opportunities.