Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to elevate our online presence in Johannesburg. The successful candidate will lead various digital campaigns, utilising SEO strategies, social media platforms, and email marketing to engage our audience effectively.

Responsibilities

• Implement and optimise social advertising campaigns to increase brand awareness.
• Track, analyse, and report on key performance indicators (KPIs) and ROI.
• Conduct A/B testing for various marketing campaigns to optimise performance.
• Cultivate partnerships with influencers and other brands to enhance reach.
• Lead brainstorming sessions for new marketing ideas and campaigns.
• Provide training and guidance to junior marketing staff.
• Participate in cross-functional team meetings to align marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field

Experience

• 3+ years in a digital marketing role

Technical Skills

• Search Engine Marketing
• Email Marketing
• Web Development Basics
• Graphic Design Tools

Soft Skills

• Time Management
• Customer Focus

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Knowledge of creating and managing video content for marketing campaigns.
• Familiarity with CRM systems: Experience with tools like Salesforce or HubSpot for managing customer relationships.

Benefits

• Salary based on experience and skills
• Medical Aid contributions
• Paid time off and leave benefits
• Access to training and workshops

Company Culture

• Continuous Learning: We encourage our team to pursue personal and professional development.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees.