Digital Marketing Specialist

Job Description

We're on the lookout for a passionate Digital Marketing Specialist to join our growing team in Durban. The ideal candidate will have hands-on experience in executing digital marketing campaigns across various channels including SEO, SEM, and social media. You will be crucial in enhancing our online presence and driving traffic through innovative strategies.

Responsibilities

• Lead the digital marketing strategy, monitoring performance and optimizing as necessary.
• Oversee content creation for blogs, social media, and email marketing.
• Utilize data analytics to inform marketing strategies and initiatives.
• Coordinate with external vendors for campaign execution and strategic partnerships.
• Examine and report on campaign performance metrics for continuous improvement.
• Manage brand consistency across all marketing channels.
• Conduct monthly reviews of marketing strategies and suggest improvements.
• Collaborate with various teams to ensure cohesive marketing efforts.

Requirements

Education

• Bachelor's degree in Business, Marketing, or related field
• Certification in Digital Marketing is preferred

Experience

• 5 years of experience in a digital marketing role

Technical Skills

• Email Marketing
• Content Management Systems (CMS)

Soft Skills

• Problem Solving
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Pro Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Marketing Automation Tools: Experience with tools like HubSpot or Mailchimp for automated marketing.
• Strong Understanding of UX/UI Principles: Knowledge of user experience and interface design basics.

Benefits

• Health and wellness benefits
• Generous leave policy
• Work-from-home options
• Access to training and workshops

Company Culture

• Growth Mindset: We encourage personal and professional growth through ongoing learning.
• Respectful Environment: We maintain a respectful and supportive workplace for all employees.
• Open Communication: We value open and honest communication in all our interactions.