Content Marketing Specialist

Job Description

We are on the lookout for a Content Marketing Specialist to join our dynamic team in Durban. The ideal candidate will have a knack for storytelling and a strong understanding of creating impactful content across various platforms. You will be responsible for developing content strategies, writing engaging copy, and working closely with our design team to produce multimedia content that resonates with our audience.

Responsibilities

• Craft engaging storytelling content that speaks to our audience.
• Manage the social media content strategy.
• Collaborate with influencers and brand advocates.
• Aim to increase engagement and conversion through effective content.
• Participate in research initiatives that inform content strategy.
• Support the marketing team in various initiatives.
• Review and edit content before publication for quality assurance.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in content marketing or related field

Technical Skills

• Content Creation
• SEO Optimization
• Social Media Management
• Analytics Tools

Soft Skills

• Creative Thinking
• Communication
• Team Collaboration

Certifications

• Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with graphic design tools (e.g., Canva, Photoshop): Proficiency in creating visually appealing content for various media.
• Knowledge of email marketing platforms (e.g., Mailchimp, Constant Contact): Experience in managing and executing email marketing campaigns.