Social Media Strategist

Job Description

We are in search of a dynamic Social Media Strategist to lead our social media efforts in Bloemfontein. The ideal candidate will develop and implement effective social media strategies that increase brand awareness and engagement across multiple platforms. As part of our innovative team, you'll analyze trends and metrics to refine our approach and ensure impactful online presence.

Responsibilities

• Lead the social media content calendar to ensure timely postings.
• Utilize tools like Hootsuite or Buffer for effective scheduling.
• Evaluate emerging trends to identify new opportunities for engagement.
• Host webinars and live Q&A sessions on social media platforms.
• Collaborate with data analysts to optimize content based on insights.
• Build relationships with key opinion leaders and community members.
• Facilitate brand loyalty through effective community management.

Requirements

Education

• Master’s degree in Marketing or Communications is preferred

Experience

• 5+ years of experience in the field of social media strategy

Technical Skills

• Graphic Design
• Video Editing

Soft Skills

• Analytical Thinking
• Leadership

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Adobe Creative Suite: Ability to design graphics and video content using Adobe software.
• Experience with crisis communication: Knowledgeable in managing social media during PR crises.

Benefits

• Comprehensive medical aid
• Annual leave and sick leave
• Access to training and workshops
• Team-building events and activities

Company Culture

• Diversity: We are proud of our diverse workforce and inclusive environment.
• Work-life Balance: We promote a healthy work-life balance for all employees.