Digital Marketing Specialist

Job Description

As a Financial Analyst at our Johannesburg office, you'll play a crucial role in analyzing financial data and trends to provide actionable insights for decision-making. You will support the finance team in budgeting, forecasting, and reporting, ensuring strategic objectives are met while maintaining compliance with financial regulations.

Responsibilities

• Implement and manage pay-per-click advertising campaigns.
• Conduct A/B testing to improve campaign effectiveness.
• Create strategies for content marketing and lead generation.
• Engage with online communities to promote brand awareness.
• Utilize Google Analytics and other tools to track website performance.
• Stay updated with industry trends and best practices in digital marketing.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics

Soft Skills

• Creativity
• Communication

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with email marketing platforms: Experience with platforms like Mailchimp or Constant Contact.
• Knowledge of graphic design tools: Basic skills in tools like Adobe Photoshop or Canva.

Benefits

• Health, dental, and vision insurance
• Annual performance bonus
• Flexible working hours
• Continued learning and development opportunities

Company Culture

• Innovation: We encourage creativity and innovative thinking to drive our success.
• Team Collaboration: Our team thrives on collaboration and mutual support.
• Employee Growth: We invest in our employees' personal and professional development.