SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to join our Cape Town team. The ideal candidate will have a deep understanding of search engine algorithms, keyword research, and optimization techniques to enhance our client's visibility online.

Responsibilities

• Evaluate web traffic and search engine performance.
• Identify strategies to improve website usability and conversion rates.
• Develop and monitor SEO strategies for new and existing clients.
• Stay current with SEO best practices and industry changes.
• Educate internal teams on SEO principles and strategies.
• Collaborate with the social media team to promote content.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is a plus

Experience

• 3+ years in SEO and proven track record of increasing traffic

Technical Skills

• Google Ads
• Content Management Systems

Soft Skills

• Creative Thinking
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• SEO Specialization Certificate from an accredited body

Languages

• English: Fluent

Advantageous

• Understanding of Web Development: Basic knowledge of web technologies to enhance collaboration with developers.
• PPC Campaign Management Experience: Experience in managing pay-per-click campaigns for SEO synergy.

Benefits

• Comprehensive health benefits
• Performance bonuses
• Remote work options available
• Supportive team culture

Company Culture

• Transparency: We believe in open communication and transparency at all levels.
• Growth Mindset: We support our team members' growth and continuous improvement.
• Work-life Balance: We promote a healthy balance between work and personal life.