Market Research Analyst

Job Description

We are on the lookout for a Market Research Analyst in Johannesburg who can transform data into actionable insights. In this role, you will work closely with various teams to conduct thorough market analyses, interpret findings, and present your recommendations to stakeholders.

Responsibilities

• Effectively gather, analyze and interpret data about target markets.
• Collaborate with teams to set market research objectives and requirements.
• Explain findings in a clear and concise manner using visual aids.
• Identify key market signals through research and analysis.
• Develop actionable insights that can guide marketing efforts.
• Participate in brainstorming and strategy sessions across departments.
• Utilize digital tools for efficient data collection and visualization.
• Create and maintain research reports for internal review.
• Ensure quality and reliability of data collected through various channels.
• Engage in continuous learning about new market research techniques and tools.

Requirements

Education

• Bachelor's degree in Market Research or Business

Experience

• 5+ years of experience in market analysis or consumer insights roles

Technical Skills

• Proficiency in SPSS and Excel
• Market Research Techniques

Soft Skills

• Teamwork
• Presentation Skills

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Familiarity with Digital Marketing Channels: Understanding of various digital marketing platforms and their analytics.
• Prior Experience in Consumer Insights: Experience gathering consumer preferences and feedback.

Benefits

• Comprehensive health and dental benefits.
• Flexible schedule and paid time off.
• Career advancement opportunities.
• Access to training and workshops.

Company Culture

• Continuous Learning Opportunities: We support employee development through various training and mentoring programs.
• Employee Engagement Activities: Regular team-building events and engagement initiatives to foster a sense of community.
• Supportive Leadership: Our leadership encourages open communication and supports employees in their career journeys.