Content Strategist

Job Description

Join Innovative Marketing Solutions as a Content Strategist. In this role, you will drive our content strategy, develop engaging content, and manage a team of content creators. We're looking for someone who can think creatively and analytically to boost our clients’ online presence.

Responsibilities

• Create comprehensive content strategies that align with business objectives.
• Manage a team of content creators, providing guidance and feedback.
• Evaluate and optimize content based on performance metrics.
• Collaborate with external vendors and agencies as needed.
• Produce engaging multimedia content in addition to written material.
• Ensure all content adheres to legal and regulatory guidelines.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree in Digital Marketing or relevant field is preferred

Experience

• 5+ years of experience in digital content strategy

Technical Skills

• Social Media Marketing
• Content Analysis

Soft Skills

• Analytical Skills
• Communication

Languages

• English: Fluent

Advantageous

• Knowledge of local market trends: Understanding of current trends in the South African content marketing landscape.
• Experience with video content creation: Ability to produce engaging video content for various platforms.

Benefits

• Comprehensive health and dental plans
• Annual retreats and team-building activities
• Professional growth opportunities through training
• Flexible scheduling options

Company Culture

• Diversity and Inclusion: We are committed to a diverse workforce and inclusive culture.
• Continuous Learning: We support continuous learning, encouraging our team members to pursue professional development.
• Community Engagement: Giving back to the community is part of our ethos, and we engage employees in outreach activities.