SEO Specialist

Job Description

Join our innovative team as an SEO Specialist, where you will create and implement effective search engine optimization strategies. You’ll be responsible for optimizing website content, conducting keyword research, and analyzing on-site and off-site performance to ensure our clients achieve their marketing goals in the highly competitive digital landscape.

Responsibilities

• Analyze website traffic and user behavior to drive improvements.
• Create monthly performance reports outlining key metrics and areas for improvement.
• Identify competitive advantages and opportunities for growth.
• Execute on-page and off-page SEO strategies to drive relevant traffic.
• Manage and optimize Google My Business listings for local SEO.
• Engage with clients to understand their goals and deliver actionable insights.
• Implement structured data and rich snippets to enhance search visibility.
• Conduct regular SEO audits and provide recommendations for website enhancements.

Requirements

Education

• Master's degree in Marketing or a related field is preferred

Experience

• 4+ years of experience in a digital marketing role focusing on SEO/SEM

Technical Skills

• Keyword Research Tools (e.g., Ahrefs, Moz)
• Social Media Management

Soft Skills

• Problem Solving
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of conversion rate optimization (CRO): Experience in optimizing sites for better conversion rates.
• Understanding of local SEO strategies: Experience with local SEO tactics to enhance visibility.

Benefits

• Comprehensive wellness programs
• Flexible work hours
• Remote work options available after probation
• Employee discounts on services

Company Culture

• Continuous Learning: We encourage our employees to develop their skills and pursue professional growth.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.