SEO Specialist

Job Description

We are looking for an experienced SEO Specialist to join our dynamic team in Pretoria. The ideal candidate will have a strong understanding of SEO strategies and practices, be data-driven, and adept at enhancing our online visibility through effective search engine optimization techniques. Your role will be to analyze website performance, develop strategies to improve search rankings, and work closely with our content and development teams to implement changes that drive organic traffic growth.

Responsibilities

• Create and maintain comprehensive documentation of SEO strategies and results.
• Work cross-functionally to ensure website performance aligns with SEO best practices.
• Educate team members on SEO principles and practices.
• Engage in ongoing optimization of internal processes for better efficiency.
• Advise on social media strategies that align with SEO goals.

Requirements

Education

• Bachelor's degree in Communications, Business, or related field

Experience

• 4+ years of experience in online marketing with a focus on SEO

Technical Skills

• Keyword Optimization
• HTML/CSS Basics

Soft Skills

• Problem-Solving
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with Google My Business: Understanding the importance of local SEO and managing Google My Business profiles.
• Knowledge of mobile SEO practices: Experience optimizing content for mobile users.

Benefits

• Extensive health and wellness benefits
• Regular team-building activities
• Opportunities for career advancement
• Support for continued education and certifications

Company Culture

• Commitment to Growth: We are committed to the personal and professional growth of our employees.
• Team Collaboration: Fostering collaboration is central to our company culture; we thrive on teamwork and shared successes.