SEO Specialist

Job Description

As an SEO Specialist, you'll play a crucial role in shaping our digital marketing strategies in Durban. Your responsibilities will include conducting keyword research, optimizing website content, and enhancing link-building efforts. We're searching for someone who thrives on data analytics and is up-to-date with the latest SEO trends. If you're ready to make a tangible impact on our online marketing efforts, we'd love to hear from you!

Responsibilities

• Analyze web traffic metrics and user behavior to inform strategies.
• Continuously monitor and report on competitor performance.
• Create and maintain a comprehensive SEO content calendar.
• Create and update SEO-friendly content based on research.
• Work on local SEO strategies to improve brand visibility in specific markets.
• Develop relationships with webmasters and influencers for backlinks.
• Implement structured data markup to enhance SERP visibility.
• Conduct market research to identify trends and opportunities.
• Engage with cross-functional teams to integrate SEO with overall marketing efforts.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree preferred

Experience

• 4+ years of hands-on experience in SEO

Technical Skills

• Content Management Systems
• Data Analysis Tools

Soft Skills

• Creative Problem-Solving
• Strong Communication Skills

Certifications

• Moz SEO Essentials Certification
• HubSpot Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Social Media Marketing: Background in leveraging social media to improve SEO performance.
• Familiarity with A/B Testing: Knowledge of A/B testing methodologies to optimize content strategies.

Benefits

• Comprehensive medical aid
• Performance bonuses
• Continuous learning opportunities
• Remote working options during specific periods

Company Culture

• Work-Life Balance: We believe in maintaining a healthy work-life balance for all employees.
• Growth Mindset: We encourage personal and professional growth within a supportive environment.
• Employee Well-being: Our team members' well-being is a top priority, ensuring a healthy work environment.