Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to help us uncover consumer insights and market trends. You will be tasked with data collection, statistical analysis, and the presentation of findings to help drive business strategies.

Responsibilities

• Lead market research projects from inception to delivery.
• Interface with clients to define research requirements and objectives.
• Interpret data trends and produce comprehensive reports summarizing key insights.
• Utilize statistical software to analyze data sets effectively.
• Collaborate with product teams to enhance product features based on consumer feedback.
• Educate team members on market research findings and methodologies.

Requirements

Education

• Bachelor's degree in Social Sciences, Economics, or related field
• Master's degree is preferred

Experience

• 3-5 years of experience in consumer insights or market research

Technical Skills

• Survey Methodology
• Presentation Software

Soft Skills

• Critical Thinking
• Interpersonal Skills

Certifications

• Market Research Association Certification

Languages

• English: Fluent

Advantageous

• Knowledge of digital marketing metrics: Understanding of online marketing trends and analytics.
• Proficiency in Excel data analysis: Ability to manage and analyze large data sets efficiently.

Benefits

• Comprehensive medical scheme
• Generous leave policy
• Company-sponsored training programs
• Employee assistance programs

Company Culture

• Innovation: We encourage creativity and new approaches in our market research efforts.
• Collaboration: Our teams work closely together to achieve common goals.
• Continuous Improvement: We are committed to ongoing learning and development at all levels.