Social Media Advertising Specialist

Job Description

We're on the lookout for a Social Media Advertising Specialist to elevate our digital marketing efforts in Cape Town. In this role, you'll develop and manage social media campaigns that engage and convert. Experience with various platforms and ad tools is essential, as is a deep understanding of audience targeting and analytics.

Responsibilities

• Oversee Facebook, Instagram, LinkedIn, and Twitter advertising initiatives.
• Utilize analytics tools to track and measure campaign effectiveness.
• Work closely with influencers to enhance brand visibility.
• Develop and maintain social media content calendars.
• Event tracking for lead generation through social media channels.
• Optimize advertisements for mobile devices.
• Research competitor strategies to identify new opportunities.
• Manage the integration of social media platforms with website and email marketing.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree is preferred

Experience

• 3-5 years of proven experience in social media marketing

Technical Skills

• PPC Advertising
• Content Creation

Soft Skills

• Team Player
• Time Management

Certifications

• LinkedIn Marketing Solutions Certification
• AdWords Certification

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Ability to produce video content for social media platforms.
• Data-driven mindset: Analytical ability to drive decisions based on data insights.

Benefits

• Comprehensive health insurance
• Annual performance bonuses
• Remote work options available
• Continued learning opportunities

Company Culture

• Continuous Learning: We value continuous learning and provide opportunities for growth.
• Work-life Balance: We prioritize a healthy work-life balance for all employees.
• Employee Recognition: We recognize and celebrate the achievements and contributions of our team.