SEO Specialist

Job Description

We are on the lookout for a detail-oriented SEO Specialist to join our team. This position offers the opportunity to work with diverse clients and develop innovative SEO campaigns that align with their business goals, utilizing analytics to measure and improve performance.

Responsibilities

• Analyze website traffic and user engagement to optimize performance.
• Create and manage content calendars for client websites.
• Develop comprehensive SEO strategies that align with client objectives.
• Conduct A/B testing for landing pages to enhance user experience.
• Collaborate with PPC specialists to align SEO and paid search efforts.
• Build relationships with influencers for effective backlink strategies.
• Guide copywriting teams with SEO best practices for content creation.
• Research and identify competitive opportunities in the market.
• Implement schema markup to improve visibility in search engine results.
• Report on campaign performance and make data-driven recommendations.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree is preferable

Experience

• 3+ years of experience in SEO and content marketing

Technical Skills

• HTML/CSS
• Content Management Systems (e.g., WordPress)

Soft Skills

• Creativity
• Project Management

Certifications

• SEO Fundamentals Certification
• Digital Marketing Specialist Certification

Languages

• English: Fluent
• Afrikaans: Fluent

Advantageous

• Proficiency in content marketing strategies: Experience in developing content that ranks well on search engines.
• Understanding of UX/UI design principles: Knowledge of how user experience impacts SEO.

Benefits

• Comprehensive health and dental plans
• Annual bonuses based on performance
• Work-from-home options
• Regular training and upskilling opportunities

Company Culture

• Continuous Learning: We emphasize ongoing learning and professional development through various training programs.
• Work-Life Balance: We prioritize a healthy work-life balance for all our employees.
• Community Involvement: Our agency encourages participation in community service and local events.