Digital Marketing Specialist

Job Description

Join our vibrant team in Johannesburg as a Digital Marketing Specialist, where you will harness your expertise in digital marketing tactics to build brand awareness and engagement through strategic campaigns and insightful analysis.

Responsibilities

• Plan and execute multi-channel digital campaigns.
• Manage and update the company's blog with relevant content.
• Assist in managing paid advertising on search engines and social media.
• Analytics reporting and campaign performance assessment.
• Enhance online brand presence through targeted SEO efforts.
• Create engaging graphics and multimedia content for online platforms.
• Ensure brand consistency across all digital marketing channels.
• Engage with the online community and respond to feedback.
• Collaborate on marketing projects with cross-functional teams.
• Identify and implement improvements to current marketing initiatives.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Social Media Management
• Content Creation
• Email Marketing

Soft Skills

• Communication
• Analytical Thinking
• Creativity

Certifications

• Google Analytics Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with PPC Advertising: Experience with Google Ads and social media advertising platforms.
• Understanding of HTML/CSS: Basic knowledge of web development languages is an advantage.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunity for professional development and training
• A vibrant team environment

Company Culture

• Innovation: We embrace innovation and creativity in our approach to digital marketing.
• Team Collaboration: We work collectively as a team, valuing each member's contribution.
• Diversity: Our team is diverse, and we celebrate unique perspectives and backgrounds.